Cuttack: The Historic Baliyatra Cuttack-2025 is witnessing massive footfall, and among its biggest attractions this year is a unique initiative to promote Odia language, literature, and culture. Visitors are flocking to the Cuttack in Cuttack Pavilion at the Lower Baliyatra Ground, where the district administration is distributing Odia books free of cost.

The pavilion, themed “Odia Language and Literature”, has become the cultural heart of the fair. As part of this initiative, the administration aims to distribute over one lakh books to students and visitors during the eight-day event. Of these, 75,000 books have been procured by the administration, while the rest have been donated by citizens and literary enthusiasts.

Damapara Tehsildar, who is supervising the distribution, said the pr

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