VICTORIA — Premier David Eby started the week by abandoning his threat to target Americans with a direct advertising campaign against the U.S.’s hefty tariffs on softwood lumber from B.C.

Just last month, Eby said it was “absolutely essential that we talk to Americans about the fact that trade policy in the United States right now is governed not by logic, not by economics, not by relationship, but by one individual in the White House.”

“This kind of nonsense and absurdity needs to be brought to the attention of the American people and decision makers,” the premier said then.

He vowed to proceed with the ads despite the growing backlash over a larger-scale advertising effort by Ontario Premier Doug Ford.

“I support unambiguously Premier Ford’s advertisements in the United States,” the

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