MEMPHIS, Tenn. - Americans are expected to spend a record $1 trillion this holiday season, according to the National Retail Federation.

Adobe Analytics predicts shoppers will spend $250 billion of that online.

Tara Samuels loves to buy her fragrances online.

When it comes to online reviews?

“I rate them myself!” the Binghampton resident said. “I don’t go off what nobody else say.”

FOX13 first investigated online reviews in April of last year.

We exposed Facebook groups where companies pay people to write positive reviews for their products.

In today’s day and age, experts question whether the average consumer can even spot a fake review.

“Well, no,” said Teresa Murray, the consumer watchdog director for Public Interest Research Group. “You can’t.”

Thankfully, she told FOX13

See Full Page