NFL

Fantasy

About Us

TNT Sports' college football Big 12 experiment is paying off

TNT Sports ended its long-running NBA broadcast partnership earlier this year after carrying the league from 1989 to 2025, closing a legendary chapter in sports media. Some viewed the loss of NBA rights as foreshadowing the network’s decline, but executives had different ideas to propel the brand forward. Those ideas involved nothing less than what Americans love: Football.

The network quickly pivoted to expand its coverage of college sports, including new rights agreements for Big 12 football and basketball, investing a broader commitment to live sports and digital content innovation with Brett Yormark's brand.

TNT Sports draws great success with Big 12 football experiment

TNT Sports’ first year cover

See Full Page