Jen Murphy, Bloomberg News

In the $6.3 trillion world of wellness, catering to women is the lowest-hanging fruit on the tree. Yet women’s wellness is an area that’s historically been underfunded and underserved. In the U.S., women were rarely included in clinical trials before 1993, and in 2020, only 5% of global research and development funding was allocated to women’s health research. Even spokespeople for the Global Wellness Institute, the largest research organization dedicated to tracking the industry, recognize their failure to collect data on what women need or want from the wellness space; they say they’ve found it more logical to focus on fitness and longevity in the past.

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