DURHAM, N.C. (WTVD) -- A Triangle mom is turning frustration into fashion, launching a new gender-neutral children's clothing brand in Durham.

Asawin, launched by Catherine Kobe, is designed to give parents more choices and empower kids to express themselves.

"Children are precious, but their clothes do not have to be," Kobe told ABC11 Eyewitness News.

She shared that the inspiration behind Asawin came from her experience as a new mother, when she felt the clothing options for her son were too limited.

"I found that everything was a little boring... or super gendered," she said. "Boys like dinosaurs and girls like tutus and princesses...My son loves pink. He also loves dinosaurs, and he also loves glitter. So it's just... kids contain multitudes."

Named after a blend of her son's a

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