Long, blond, wavy hair, heavy makeup and cosmetic injections: like many women in Donald Trump’s orbit, political consultant Melissa Rein Lively wears her support for the US president on her face.

With the rise of Trump’s Make America Great Again (MAGA) movement, a group of well-connected and well-off Republican women have come into the spotlight sporting what the US media have dubbed the “MAGA look.”

“This has always been my look. I just found my tribe,” said Rein Lively, 40, founder of “America First,” a public relations agency that provides “anti-woke” services.

“It’s so much bigger than politics. It’s friendships. It’s relationships,” she told AFP in a recent interview. “That MAGA look really signals to other people that you’re on the same team.”

These new-style conservatives, almos

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