VIRGINIA BEACH, Va. — This Veterans Day weekend, a Virginia Beach-based apparel brand BornPrimitive and Black Rifle Coffee Company will be partnering with ForgiveCo to eliminate up to $25 million in medical debt for thousands of veterans.

"We are very fortunate that we have a lot of loyal customers and people come out and support causes like this. Which makes us want to make it even bigger the following year," said BornPrimitive CEO Bear Handlon.

For the second year, BornPrimitive and Black Rifle Coffee Company are joining forces to pay off crushing financial burdens many veterans face. This initiative builds on last year's efforts, where BornPrimitive erased $11 million in veteran medical debt for nearly 6,000 veterans.

"For our service members, particularly those that aren't actively

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