Vineyard Vines Unveils New Store Format

Vineyard Vines has revamped its store at The Mall at Short Hills in New Jersey with a design intended to better tell the brand story and offer an easier shopping experience. This marks the first time in nearly 20 years that the store concept has been changed dramatically.

The 5,937-square-foot store features multiple fitting rooms, a lounge and a clearly defined men’s, women’s and kids’ sections. It features a women’s boutique for the first time and the men’s department includes a dedicated pant shop, a surf shop with T-shirts, terry and denim and a “Put-Together” shop for more dressy pieces.

The finishes in the store were inspired by the homes of the brothers and founders, Shep and Ian Murray, with light oak, chrome accents and nautical rope fin

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