In a conversation presented by Listrak, Jamie Elden, chief revenue officer of Listrak, sat down with Amanda Smith, chief executive officer of Fairchild Media Group, to give an overview of 2025 and a look at the future of retail .

This year, there were major concerns across the retail landscape with the uncertainty of tariffs and headwinds — 44 percent of retailers Listrak spoke with expected flat growth for 2025.

But in the company’s midyear survey, 60 percent expected to meet or beat their 2024 numbers. Now there’s more confidence and optimism for the holiday and the end of the year than before. Brands and retailers are smarter — with the adoption of artificial intelligence learning and leaning into data analytics.

For Listrak, the key takeaways from the second half of 2025 are p

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