Working with family can be confusing enough — let alone when you share the same name as your business partner.
But for Veronica Swanson Beard and Veronica Miele Beard , sisters-in-law and cofounders of Veronica Beard , their business is built off of that duality, which they refer to as “two perspectives, one vision.”
In conversation with WWD news director Lisa Lockwood at the WWD CEO Summit, the pair outlined their left-brain, right-brain superpowers and how it’s fueled their business, which was founded in 2010.
“I worked in fashion for designers — Narciso Rodriguez, Alberta Ferretti and then I became a buyer,” Swanson Beard said. “Veronica and I met at a friend’s wedding. Veronica was married, and my now-husband was just my dinner partner, and it was the most fateful night of my

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