In a conversation presented by Amazon Ads, Amy Hyland, head of fashion, fitness and luxury Ads at Amazon Ads and Elizabeth Preis, chief marketing and customer officer at Victoria’s Secret , sat down with Amanda Smith, chief executive officer of Fairchild Media Group, to provide a behind-the-curtain look into this year’s Victoria’s Secret show.

A return to the runway show format last year helped set the stage for this year’s show to be even bigger — most notably, with the addition of Adam Selman as the executive creative director.

“We had 50 women as talent walking the show — we had Angel Reese from Chicago Sky and Suni Lee, Olympic gymnast,” said Pries. “We had a broader range of talent than we had in the past. We also had a broader range of musical talent, which was exciting becau

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