The Delhi High Court Monday protected the personality rights of actor and Samajwadi Party’s Rajya Sabha MP Jaya Bachchan.

A bench of Justice Manmeet Pritam Singh Arora was hearing Bachchan’s plea, saying several social media accounts, YouTube channels and websites were misusing her name and persona for commercial gains.

The defendants in the matter include Google, Amazon, eBay and Meta.

Her counsel said that attributes of her persona, including her images, were being misused without any authorisation from her and that merchandise featuring her pictures was being sold.

The counsel said that technological tools such as Artificial Intelligence were used to create videos having a likeness to her client.

Justice Arora said that she would pass an order of injunction to restrain the infringi

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