Black Friday started as a day for bargain sales, but has evolved into a global shopping phenomenon. But the bigger the participation, the more attractive it all becomes… for criminals.

According to Austrian fact-checker Mimikama , security researchers have been observing a new wave of scam attempts made possible by generative AI: fake shops that look deceptively real, deepfake videos featuring celebrities, and phishing attacks via social media and text messages. The intended targets are many and varied.

Many of these scams are barely recognizable as fake because they’re generated by AI systems that are trained to be realistic.

How these new AI scams work

The methods used by scammers have changed. With the help of AI tools, entire online shops—complete with legit-looking logos, produc

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