MILAN — Italian outerwear label Add has a new owner.

The Italy-based fashion-tech company Space 2000 has acquired the rights to the brand, intellectual property, manufacturing know-how and a portion of the existing workforce from the label’s previous owner, Design Italia 53.

The value of the transaction was not disclosed.

Founded in 1999 by the Milan-based Comei & Co., Add was a pioneer in fashion-driven, ultra-lightweight and easily packable puffer jackets for women, men and kids.

In 2019 the brand’s parent company was acquired by a pool of Italian investors, who operated the brand through the Design Italia 53 company.

“Add represents an example of Italian excellence in outerwear . With its technical know-how and contemporary design, it perfectly aligns with our industrial visio

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