Once a beloved restaurant chain with more than 700 locations, Sizzler says it’s on the rebound. That’s thanks to a renewed focus on what made it popular to begin with while improving the guest experience.

In an interview with QSR magazine , Sizzler’s Chief Growth Officer Robert Clark said that previous management aimed to transform the brand into something different.

“And it just never worked,” Clark says. “Our current leadership (CEO Chris Perkins took over the role in 2019) is much more focused on ‘hey, let’s take the best of Sizzler and let’s make it even better.’”

While that means keeping up with food quality and affordability, it also means remodeling locations to give them a new feel, without changing Sizzler’s core appeal.

“We feel like we have a really great brand here,” Clark

See Full Page