RIGBY — After seeing a viral TikTok about “spicy” bookstores, three local reading enthusiasts decided that eastern Idaho is in dire need of a way to spice up access to adult literature.

Bailey Sutton-Moser, Mia Calderwood and Rachel Moser, three friends who share a love for reading, came up with the idea to open Between The Covers after seeing an online video about an Arizona bookstore that specialized in selling romance books for women.

“I was like, ‘What if we just did this?'” Calderwood says. “We talked about it for an hour, and the next thing you know, we’re submitting for a business registration.”

Thanks to trends like BookTok, on TikTok, romance novels have become increasingly popular over the last few years, with viral obsessions like Quicksilver by Callie Hart, A Court of Thorns

See Full Page