Parade Brunch is a unique Thanksgiving Day Parade viewing experience offered at highly selective settings throughout New York City. The concept, the brainchild of event producer Derrick Cowit, reimagines one of the most treasured holiday traditions in Manhattan. Cowit is also the owner of Uplyft, the parent company behind Parade Brunch. For over 10 years, Uplyft has produced premier events for signature NYC occasions such as the Tree Lighting Dinner Gala in Rockefeller Center and the New Year’s Eve Ball Drop in Times Square.

Cowit—a visionary in the hospitality industry—had set out to create a festive Thanksgiving Day affair that was stress-free and comfortable, complete with a first-rate culinary program, cocktails, and unparalleled parade views from the finest venues along the route—and

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