(FOX 9) - Target has issued a new directive mandating that workers smile at customers as part of a plan to boost sales headed into the holidays, according to a Bloomberg report.

Target's smiling mandate

What we know:

The new initiative is called the 10-4 program, according to Bloomberg. Under the program, workers are required to smile, make eye contact, and wave or greet a shopper who comes within 10 feet of them. If they are closer, within four feet, the worker is required to ask them if they need help or how their day is going.

The Bloomberg article draws parallels to a long-standing rule for Walmart workers, which carries the same ten-foot smiling requirement.

The backstory:

According to Bloomberg, Target research shows that consumer metrics rose when customers were greeted or

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