The following article contains references to suicide.

No matter how social media stats seem to set influencers apart from the "normal" users that follow them, the fragility of life remains a commonality. Grief rippled through families and online communities as the deaths of internet stars were announced throughout 2025. Whether the result of an accident or natural causes, the passing of each public figure served as a reminder of how platforms such as TikTok and Instagram serve as connectors for people around the world, even amid tragedy.

From wellness tips to inspirational content, influencers' contributions to the positive effects of social media are what can make their deaths so devastating to many. According to American Public University , the social media content users consume can

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