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Netflix House opens Wednesday at King of Prussia Mall in Philadelphia as the streamer makes its first major push into physical, experiential retail locations.
The 100,000-square-foot venue features interactive games, immersive rooms based on hit shows, a 200-seat theater and restaurants offering Netflix-themed cuisine.
Experiences start at $15. Netflix CEO Ted Sarandos envisions up to 60 locations globally, seeking new revenue streams beyond subscriptions and advertising.
After years of telling consumers to Netflix and chill, the streaming giant now wants you get out of the living room and visit them at the local shopping mall.
The company that upended the television landscape un

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