“Pretty Little Liars” alum Shay Mitchell is facing backlash after launching a skincare line designed for children.

Mitchell, who played Emily Fields on “Pretty Little Liars,” co-founded the brand with her pal Esther Song and her partner, Matte Babel. The company’s name, rini, comes from eorini, the Korean word for “children.”

“We created rini because we wanted products that are gentle, trustworthy, and inspire creativity. Elevated by Korean innovation, rini is where skincare meets play — a world where kids can dream, transform, and explore with dermatologist-tested products parents trust,” the rini website reads.

The brand launched earlier this month with the introduction of its first product: a line of face masks, some of which are shaped like animals. In a video shared to rini’s o

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