Beloved children's entertainers The Wiggles "likely breached" consumer law by selling headbands without mandatory safety warnings, according to Australia's consumer watchdog.

The findings — made public by the Australian Competition and Consumer Commission (ACCC) — state the Emma Bow headbands lit up and were powered by button batteries.

The likely breach relates to the fact that the headbands were sold by The Wiggles Holdings Pty Ltd without mandatory safety warnings required for products containing the batteries.

Button batteries are a swallowing hazard to young children and can be fatal in rare cases.

The group sold about 3,164 headbands from June 2022 to March 2024.

It is understood a further 600 headbands were supplied to other third-party retailers by importer and distributor CA

See Full Page