The media business is in the midst of a rebranding revolution.

From Wall Street-facing corporate trade names to consumer-facing channels and streaming services, the disruption rippling across the sector seems to be causing executives to rethink or reinforce what their brands stand for. And in some cases, of course, corporate disruption is leading to some forced rebrandings, and executives running those businesses have no choice but to adapt and make the best of it.

In just the last few weeks, a couple of the country’s largest publishers changed their names from Gannett to USA Today Inc. and Dotdash Meredith to People Inc., taking on their name of their most prominent media brand. ESPN and CNN launched new consumer-facing streaming services called … ESPN and CNN, while Apple TV decided to

See Full Page