Just because a film stars your favourite actor doesn’t mean it’ll be a blockbuster, and the same goes for IPOs. Every time a popular brand hits the market, investors rush in, thinking it’s the next big profit maker. But behind the hype and flashy headlines, not every IPO guarantees huge listing gains at the stock exchanges.

Many retail investors still go by hype, brand names, and subscription figures rather than understanding whether the issue is actually worth investing in.

Recent examples such as Lenskart, which listed at a discount despite heavy demand, and Groww, which is showing a muted grey market premium ahead of its listing on November 12, show why investors need to look beyond brand value and buzz. A strong IPO subscription number does not always mean it’s a good buy, it only

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