'Netflix House' marks streaming giant's first theme park

After years of temporary pop-up events, streaming giant Netflix will make its first foray into the theme park space this week, rivalling entertainment giants Disney and Universal Studios.

The company's "Netflix House" theme park will open its doors Wednesday at the King of Prussia mall -- one of the largest shopping centers in the United States, in the suburbs of Philadelphia, Pennsylvania -- in a space measuring over 100,000 square feet (10,000 square meters).