The IndiaJoy B2B 2025 initiative, featuring the Indian Film Market and WAVES Animation Bazaar, was successfully held in Hyderabad, reinforcing the city’s position as a leading hub for the AVGC-XR (Animation, Visual Effects, Gaming, Comics, Extended Reality) and film industries. The event was organized in collaboration with WAVES Bazaar, ProducerBazaar, and Aha.

This year, the platform saw participation from 120 sellers across India and 35 buyers, facilitating co-productions, content licensing, and strategic collaborations. Sprouts Studio announced a fund of INR 6 crore to support intellectual properties (IPs) associated with the WAVES Animation Bazaar and Indian Film Market.

The WAVES Animation Bazaar showcased 18 emerging creators and IP holders, connecting storytellers, producers, and

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