Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from 200 million in April 2024.

The step-up was announced Tuesday at unBoxed, the annual Amazon Ads event, being held this year in Nashville, TN.

The 315 million figure represents an unduplicated average monthly active ad-supported audience across original and licensed series and films, live sports and events, and free, ad-supported live channels on Prime Video. The reach estimate is based on Amazon internal data from September 2024 to August 2025, “with some locale-specific time-frame variations based on launch dates,” the company explained.

Prime Video debuted ads on all programming, including originals, in 2024. It offered subscribers the chance to skip ads by opting into a premium tier. The company has be

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