(Corrects paragraph 2 to show Pop Mart is based in Beijing, not in Hong Kong)

By Helen Reid

LONDON (Reuters) -Labubu dolls were flying off the shelves on a shopping livestream in London on Tuesday as Alibaba’s AliExpress brought China’s Singles’ Day shopping frenzy to Britain, tapping into the worldwide craze for collectible Pop Mart toys.

Pop Mart’s Labubu, Crybaby and SkullPanda dolls – sold in sealed “blind boxes” that conceal which figurine is inside – have become a global hit, fuelling a surge in revenues for the Beijing-based company which is borrowing from the Disney playbook to turn the trend into long-term growth.

AliExpress hired 23-year-old British influencer Anna Williams, who has 1.3 million followers on TikTok, to co-host four daily two-hour livestreams with fellow influe

See Full Page