Giant music streamer Spotify , which in January started rolling out music videos in beta in 98 markets outside the U.S. and Canada, will be introducing them Stateside in the coming weeks, a spokesperson confirmed to Deadline.
No specific date or details were provided for the move, which will set Spotify as a rival to YouTube in the space. As in other markets, they will be available for premium subscribers.
The tipoff came in the announcement of new platform Spotify and the National Music Publishers’ Association unveiled on Tuesday — specifically a new “Opt-In Portal” for NMPA members to enter into a direct license agreement for expanded audiovisual rights in the U.S. A Spotify press post said the new agreements will mean higher royalty payouts for independent music publishers and son

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