(Reuters) -Edgewell Personal Care has agreed to sell its North American feminine care business, which includes the likes of Stayfree sanitary napkins, to Swedish health and hygiene firm Essity for $340 million, the U.S. consumer products firm said on Wednesday.

The company, whose sunscreen brands include Banana Boat and Hawaiian Tropic, said the divestment would help the firm focus on its core categories and strengthen its financial position.

American personal care companies have been pressured by the Trump administration’s ever-changing tariff policies, especially on goods imported from China, a major supplier for chemicals used in beauty products.

In August, Edgewell cut its annual profit outlook and missed third-quarter sales and profit estimates against this tough backdrop for consu

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