Remodeled Nike store showcases running, nods to company’s Portland roots

Portland State University student Carolyn Davidson designed the iconic Nike swoosh less than a mile from the sportswear giant’s newly renovated Portland store.

The 7,500-square-foot-store, which reopens Thursday, nods to Davidson, as well as other moments from Nike’s celebrated corporate history. But more than anything, it underscores CEO Elliott Hill’s ongoing work to refocus the company on sports .

Lanes of a running track flow through the middle of the store, the strips emblazoned with 1972, the year Nike came into existence. Giant overhead images depict the track at Nike’s corporate campus and Hayward Field at the University of Oregon, where Knight ran track for Bill Bowerman, with whom he co-founded the company. Eliud Kipchoge’s record marathon time is engraved on a wall. A