Ask anyone with even the tiniest bit of interest in fashion what their favourite store is and there’s one name that is likely to rank towards the top of their list.

Uniqlo has become the fashion insider’s secret since launching more than 40 years ago.

And the proof is very much in the pudding as to how well it is doing both at home in Japan and abroad.

In 2025, the Japanese fashion store’s local sales in Australia are reportedly nearing $1 billion , as Aussies flock to the store for all manner of basics, designer collaborations and technology-focused clothing that is perfect for hiking, walking, skiing, working and beyond.

To put this into context, according to an article published by SMH this week, Uniqlo’s Aussie sales are catching up to the likes of sportswear behemoth Nike,

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