The edible-old business of AWL Agri Business Ltd (formerly Adani Wilmar) is under pressure as a steady rise in low-cost soybean oil imports from Nepal — routed through the South Asian Free Trade Area (SAFTA) agreement — has begun to erode its market share in key northern and eastern states. The company says the zero per cent duty advantage on packaged oils from Nepal, which are about ₹15 a litre cheaper than domestic brands, is hurting both its flagship labels Fortune and King’s, especially in Uttar Pradesh, Bihar, West Bengal, and Jharkhand.

According to Angshu Mallick, Executive Deputy Chairman, AWL Agri Business Ltd, oil imports from Nepal have grown sharply under SAFTA agreement, hurting domestic producers. “The oil coming from Nepal has a differential duty structure and is cheaper th

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