From the outside looking in, the life of a content creator is enviable. Shopping, jet-setting, star-studded events, all documented for their audience of thousands. But new research tells a different story.

A study by Creators 4 Mental Health, conducted in partnership with Lupiani Insights & Strategies and sponsored by Opus, BeReal, Social Currant, Statusphere, and the nonprofit AAKOMA Project, spoke to more than 500 full- and part-time creators across North America about their work, mental health, and well-being.

One in ten creators reported having suicidal thoughts tied to their work. That rate is nearly double the national average of 5.5%, according to the National Institutes of Health. Only 8% of creators described their mental health as excellent. For those who have been in the indus

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