NBCUniversal ‘s revived sports cable network will light back up on Monday, the company said, with YouTube TV as its initial distribution platform.

Comcast ‘s Xfinity pay-TV system will follow “soon,” NBCU said in a press release, with other operators to be announced at a later date.

While it is in some ways counter-intuitive to launch a cable network in 2025, the strategic goal of the move is to ensure that viewers retain access to NBCU sports programming in a multiplatform environment. NBCU recently struck a distribution deal with YouTube and Google, including a presence on YouTube TV, avoiding a potential blackout.

The media company is putting a significant amount of sports programming on Peacock, including newly acquired NBA games. The option of having a linear network where some

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