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( NewsNation ) — Starbucks union workers nationwide were preparing to strike Thursday morning, calling for higher pay and better hours.

According to Starbucks Workers United , strikes were planned in at least 45 cities, including New York, Chicago, Seattle and Los Angeles. The union said the strikes aren’t about shutting down Starbucks, but rather turning up the pressure on a day the company can least afford disruption — the popular Red Cup Day, which marks the official start to the coffee chain’s holiday season.

The holiday cup giveaway generates significant revenue for the company. Red Cup Day in 2024 saw a 42.4% spike

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