The titular heroines in Hulu’s The Secret Lives of Mormon Wives have always been case studies in modern contradictions. They’re members of a pious, abstinence-obsessed church, yet queen bee Taylor Frankie Paul’s swinging sex scandal was one of the series’ initial selling points.

Mormon women are expected to follow their husbands tradwife-style, but these ladies are their families’ multi-million dollar breadwinners. They’re part of a self-described sisterhood through MomTok, but they’re also high-powered coworkers seeking to better optimize themselves.

Perhaps Mormonism and the influencer sphere have captivated audiences precisely because of the unspoken incongruities of these worlds. Once secretive, these niche corners of society are now being pushed to the surface in ways that might j

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