The world will be watching and Eminem will now be a big part of it. The Detroit Lions just announced a partnership with both the Detroit rapper and his long-time manager on the annual Thanksgiving game halftime show.

Marshall Mathers and president of Shady Records , Paul Rosenberg, will be the executive producers of the Lions Thanksgiving halftime shows at Ford Field for this season, 2026 and 2027.

“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” said Detroit Lions President & CEO Rod Wood. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calenda

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