LANSING, Mich. (WILX) - The Detroit Lions are teaming up with one of Detroit’s biggest celebrities — hip-hop icon Eminem.

On Thursday the team announced a multi-year partnership to have Eminem, whose real name is Marshall Mathers, and his longtime manager, Paul Rosenberg, serve as executive producers of the annual Thanksgiving Halftime Show.

The Detroit natives will consult the team on talent selection and “all aspects of halftime production” through the 2027 Thanksgiving game. Jesse Collins Entertainment (JCE) has been hired to produce the performance.

The Thanksgiving Classic is a Detroit tradition, with the team hosting a game on the holiday every year since 1934. Rosenberg called it “the greatest tradition in Detroit sports.”

“We look forward to putting together unforgettable shows

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