By Richard Silva

rsilva@detroitnews.com

The Detroit Lions on Thursday announced a partnership with Eminem and Paul Rosenberg to consult with the organization on “all aspects” of production for the team’s annual Thanksgiving halftime show, including talent selection. The deal is through 2027.

Eminem, whose real name is Marshall Mathers, is a Detroit native. As is Rosenberg, who is president of Shady Records.

“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Lions president and CEO Rod Wood said. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar

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