PARIS – Coveted quiet luxury Swedish label Toteme has planted its flag on Paris’s rue du Faubourg Saint-Honoré.

For the brand founded by husband-and-wife duo Karl Lindman and Elin Kling, the location of Toteme’s first stand-alone store in Paris is anything but quiet.

Instead, the 11-year-old brand is stepping into the global luxury arena.

The 2,400-square-foot, two-story flagship at 27 rue du Faubourg Saint-Honoré is housed in the former Valentino space, placing it alongside Chanel, Prada, and Hermès.

The store marks the next milestone in Toteme’s expansion across mainland Europe, reaffirming its ambition and growing international retail presence.

“Even though we have another price position than Chanel next door, we are ambitious with our stores, with our products — and our ambi

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