The buzz: Knix launches MNTD.

What to know: Canadian intimates brand Knix was founded in 2013, offering size-inclusive women’s underwear, swim, shapewear and activewear. Now, the brand is getting into the men’s undergarment game with a new brand called MNTD .

Launched this month, the line includes a few everyday essentials such as underwear and socks, T-shirts and long-sleeve tops in sizes S-XXL. The designs feature a textile innovation dubbed the Mint Condition Anti-Odor Technology that is breathable, moisture-wicking and soft on skin.

The branch into the men’s category came “following years of requests and prototyping,” according to Joanna Griffiths, founder and president of Knix. The category, she notes, represented “a clear opportunity” to shake up the men’s basics space.

“Wi

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