Starbucks Workers United launched a strike at coffeehouses in over 40 cities on Thursday, hoping to hamper sales on the coffee chain’s “Red Cup” sales day.

Red Cup Day, when the coffee giant gives away free reusable holiday-themed cups with customer orders, is an annual event for the company. The 2024 Red Cup Day broke records for Starbucks , with the chain seeing a 42% increase in customer visits on the day of the promotion.

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The union claims that more than 1,000 baristas have walked out on the job after its membership and corporate leaders failed to secure a col

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