Hospital Sisters Health System (HSHS) has appointed Charmaine Weis, MSML, as System Vice President of Marketing and Communications. Weis joined HSHS in February 2024 as the System Director of Marketing and Brand Experience and has been serving as Interim Senior Vice President and Chief Marketing and Communications Officer since August.

Weis brings almost three decades of experience in healthcare marketing and communications. Her background includes building teams focused on service line marketing, corporate communications, change management, engagement initiatives for colleagues and patients, brand transformation, and strategic planning.

"My passion is to advance patient-centered care and enhance brand loyalty through colleague engagement, consumer and patient experience," Weis said. "I

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