The largest beauty retailer in the United States has opened a new location at a Massachusetts outlet mall just in time for Black Friday.

Ulta Beauty debuted at Wrentham Village Premium Outlets on Friday, Nov. 14. In honor of the store’s opening, shoppers can take advantage of 20% off the entire store from now until Sunday, Nov. 16.

Ulta serves as a one-stop-shop for all things beauty. Customers can browse for cosmetics and fragrances as well as skin care and hair care products. They can also take book salon services at Ulta’s stores.

Ulta operates more than 1,400 retails stores across the country, including 27 in Massachusetts. The company also sells its products online and through the Ulta Beauty App.

Ulta is planning to open approximately 60 new stores in 2025. The corporatio

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