Aritzia flagships are always about bringing some scale to a premiere location, but with the Canadian brand’s newest site, opening in Manhattan’s Flatiron District, the format gets elevated.

With its tall windows, original fluted cast-iron columns and soaring scalloped ceilings, the two-level, 25,500-square-foot flagship, opening to the public on Nov. 21, has a sophisticated, warmer, tone-on-tone decor, and a shoppable, high-touch service experience. It feels a bit more feminine than other Aritzia locations.

Aritzia’s Flatiron flagship is located at 115 Fifth Avenue on the corner of 19th Street on the site of a former Madewell store, and in an 1869 building that once housed the former Arnold Constable department store. The flagship will replace the store just two blocks south on Fifth

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