President Donald Trump signed an order Friday to lower US tariffs on agricultural imports such as beef, bananas, coffee and tomatoes, as his government comes under pressure from voters grappling with the escalating cost of living.

These products are now exempted from his "reciprocal" tariffs, imposed this year to address behavior deemed unfair, after the administration considered issues like the US capacity -- or lack thereof -- to produce certain goods.

But other duties in place will continue to apply.

The new tariff exemptions are backdated, so they technically took effect on Thursday, according to the order published by the White House.

The Trump administration has been stepping up efforts to convince Americans of the economy's strength as affordability concerns emerged as a key iss

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