NOVI, Mich. (WXYZ) — Comic book fans, cosplayers and pop culture enthusiasts gathered at the Suburban Collection Showplace in Novi Friday afternoon for the opening day of the annual Motor City Comic Con.

The three-day event, which runs through Sunday, drew crowds of attendees dressed as their favorite characters from comics, movies, video games and TV shows. From Spider-Man rocking out on guitar to elaborate Harley Quinn costumes, the convention floor was filled with creative displays of fandom.

Watch Jeffrey Lindblom's video report below: Motor City Comic Con kicks off and runs through the weekend

"I love this place. This is one of my favorite places to be," said Micheal, one of the attendees.

Jordan, another convention-goer, explained the appeal of dressing up.

"We really look for

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