In a country where medical inflation is growing faster than most household incomes, choosing the right health insurance has become a critical financial decision. Whether you're a young professional, a parent, or someone caring for ageing parents, the challenges of navigating policies remain the same. Digital buying has made insurance more accessible, but it has also raised new questions about trust, suitability, and support. Advertisement

At the same time, premiums—especially for seniors—continue to climb, forcing families to rethink how much protection they really need. As customer expectations shift, insurers are responding with newer tools, flexible plans and technology-driven advisory systems.

Advice by Amitabh Jain, Chief Operating Officer, Star Health and Allied Insurance

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